Group 1: Environmental Science Students
Many students have heard of the Pope's visit to America and his new position on climate change. However, many may not have religious interest or want to avoid delving into such a saturated topic. They would likely be interested in hearing a fellow students opinion on the matter, especially a student with similar interests.
Places of Publication
1. Quick Reference Guide - This will be an easy way to relay context while still presenting an overall message or persuasive argument to the audience. It also allows for some informality and humor to keep the audience engaged and interested. The use of hyperlinks is also incredibly useful for providing the audience with as much context and possibly include tangents about the topic without spending too much time analyzing them in the actual QRG.
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2. Youtube video - Youtube would be a difficult platform to spread without an established following, but it also allows for a more comprehensive younger audience. Millions of young adults watch youtube everyday. If the video is kept relatively short and information, it can be incredibly useful to draw in a younger audience. However, it is a rather volatile media, and reception of the video is very hard to predict.
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Group 2: Followers of the Pope
Even though my voice is biased towards supporting climate change, the following of the Pope is so large that it is likely some of the conservative crowd may stumble across such a project. They may not share the same views but they are interested in seeing how the Pope has affected everyone. Those directly affected by the Pope's words might want to see the perspective of the liberal side in order to clarify their own thoughts.
Places of Publication
1. Religious Publication - The conservative crowd might be pulled into a website or an article that uses religious jargon and references. In the same way that liberals may relate to information they know and understand, conservatives will want to see information that they have seen and understood, especially with such a religious and moral subject.
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2. Blog Posts - This also amplifies the reliability factor to those with differing opinions. Instead of a professional journalist, people can read directly from someone they can perceive as real. It forces the audience to recognize that this is another human with an opinion, and not a representation of a news group. This type of credibility allows for a bit more leeway in informality and humor as well.
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| PublicDomainPictures "blogging" accessed via Pixabay Uploaded November 2012 CC0 Public Domain |
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