Audience
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| Theilmann, Mira, "Screenshot from my Computer" accessed from Writer's Public Lives 10/29/15 |
Knowledge:
The audience understands there is political hatred and general chaos between liberals and conservatives and republicans and democrats. They also understand how saturated coverage of climate change can be and have likely seen the reaction to such media in social networking or daily life. Conservatives may have less knowledge on environmental activism and climate change, while liberals may have less knowledge on the Pope's actions.
Values:
The liberal audience will have a higher percentage of non-religious population and believers in climate change. The conservative audience will have exactly the opposite. I will have to find a balance between catering to the liberal audience in trying to get them to increase their activism and individual efforts while trying to convince conservatives that the entire environment is worth a second thought.
Standards:
I will need to incorporate both solid and scientific information from unbiased sources. Not only will I need to present physical facts for the existence of human harm to the environment but also information on the moral climate of the Pope effect and why this issue stems farther than a simple plea to help save the planet. A combination of facts and figures of an environmental science and psychological standpoint will be incredibly useful for my argument. I still have to make sure the amount of facts does not out way the argument, as I am still trying to make a persuasive point with my project.
Visual Elements:
There are many images of climate disasters that are directly caused by human physical and chemical waste. It will be useful to include images for perspective on how devastating the changing environment can be to the entire living environment of the Earth. I can also include images of the people involved in the Pope environmental campaign for context and images of inspirational people in environmental science. Including everyday people, and referencing home-grown movements will be incredibly beneficial for the audience to see how easily feasible changing a lifestyle can be.
Purpose:
I would hope the audience can see how the Pope was right in addressing climate change as a character of human kindness and charity. By reducing our energy and waste habits, we can minimize climate change, save lives, and save a healthy planet for many future generations. The planet has a waste and population capacity, just as any city or a country does. To use a commonly known visual example, China's air pollution is not toxic by natural causes. If we continue to produce billions of tons of waste, there will be negative effects on all living things in the Earth's environment. Although addressing the issue is difficult and will not be immediately solved, ignoring it will only worsen the situation. This project's purpose is to show the audience that ignoring the values and benefits of addressing climate change will not save the lives of those killed by climate change.
Genres - Quick Reference Guide and Scientific Magazine Article
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| Theilmann, Mira, "Screenshot from my Computer" accessed from Writer's Public Lives 10/29/15 |
QRG
- Example 1
- Example 2
Functions:
A QRG provides overall context of a particular event or topic in as quick and engaging of a document as possible. The paragraphs are short, visuals are encouraged, and informal writing is often the most effective choice. I would choose this format because it is visually appealing and it's main purpose is to keep reader engagement and answer all of the audience's questions. If I want to appeal to all ages, religions, and political perspectives, I will need to make the document as audience friendly as possible.
Setting:
This type of document can be found online and in print, can be related to any field, and can be written by any and all types of writers. It has a great versatility that something like a research paper does not have.
Rhetorical appeals:
Ethos and pathos are most commonly used in QRG's, especially if the article is more informative than persuasive. The article has to establish each source as credible, as it helps establish their own credibility to the audience that they are a reliable source to listen to such a wide breadth of information. The author also has to appeal to the audience's emotion as it is a key uniting power that makes the issue discussed, the author, and the story telling seem more relatable.
Visual Elements:
Pictures of relevant individuals, graphs and charts, and graphic design elements are all possible elements that can be included in my project should I choose this genre especially.
Style:
QRG's allow for a much more informal conversational tone with the audience. The point of this genre is to answer every single question the audience may have and to make that information easy to find.
Scientific Magazine Article
- Example 1
- Example 2
Functions:
An article published in a scientific news source is often informational, persuasive, or both. For example, Scientific American publishes very informational articles about the latest science and technology while National Geographic publishes a variety of persuasive stories about inspirational or fascinating new things.
Setting:
This is also a genre that can be found in print or online. It is definitely a lot more specific to one particular field and can have an isolated audience. It also may not reach the same height of popularity or publication that an article in the NY Times may have. Still, the scientific nature of the article gives off a higher sense of credibility than that of a QRG, as more often than not, it requires experience in the field to write such an article.
Rhetorical appeals:
All three appeals can definitely been found in this genre, but logos and ethos are much more crucial to an article. Pathos can be used an addition hook for the audience, but the credible and factual information is the centerpiece of the genre. Without solid information, a scientific article loses it's entire audience, who are often educated and will pick up on a badly written article.
Visual Elements:
This genre can have the same level of visual elements, as it may even require images to keep the audience trudging through some heavily technical information. A magazine filled with pages and blocks of text simple does not sell compared to a magazine filled with impressive and awe inducing photographs.
Style:
Formal scientific reporting is the style of such a genre. Informality might edge in as humor or sarcasm, but only minimally. The integrity of the article drops as the level of informality exceeds the minimal levels.
Responses - Positive Reactions & Negative Rebuttals
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| Theilmann, Mira, "Screenshot from my Computer" accessed from Writer's Public Lives 10/29/15 |
- The audience may appreciate the Pope's attempt to increase awareness of the human effect on the environment and it's populations.
- The audience may alter there opinions on the importance of addressing climate changes
- The audience may want to look into their own waste habits and try to limit their ecological footprint on the environment.
- The audience may dislike the discourse between political parties and decide to go against the grain, joining forces with their former enemies to make a stand against climate change.
Negative Rebuttals:
- The audience may not see the need to change the US culture of political parties.
- The audience may not see the need to address the human impact on the environment.
- The audience might hate the Pope for his political decision and ignore his call to charity.
How I will address the Negative Rebuttals:
I cannot change political, religious, or moral values of my audience. My only goal is to show the audience that there are very significant life saving benefits of addressing climate change. The Pope's decision to address climate change via a very political route is a drastic decision, but when there are potentially thousands of lives on the line, his actions do not seem as terrible. Such a drastic action is the only thing that can change an entire culture of political hatred and a population set on ignoring the effect of the tons upon tons of waste created by the populations of the world.
RELFECTION:
After reading Casey's and Chelsea's blog, I found some very different genre directions. My project will likely be very wordy with heavy graphic design elements to keep the reader attached. Chelsea will likely be braving the youtube comments on climate change, which will be a brave but very unique approach to the project. Chelsea will likely be successful with a casual or evaluative argument. Casey has a great topic to analyze a lot of varying opinions on. She just needs to identify more of the values she has to contend with over such a heated topic. This reflection has given me a lot of perspective on how different these projects may end up being, and inspire me to really get creative with this project as well. Casey will likely be successful with a evaluative or possibly a refute argument.
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